LinkedIn tips for jobseekers

September 2, 2020 by Rachel Tombs Posted in Business, Legal Business Development, Legal Marketing, LinkedIn, Marketing, Social Media, tips Tagged LinkedIn, marketing, social media, Tips for jobseekers

When used effectively, LinkedIn is an incredibly strong tool for jobseekers. The leading professional networking site allows those looking for a new challenge to showcase their strengths and achievements and target their ideal organisations and positions.

Recruiters and HR managers routinely trawl social media sites looking for new talent, so it pays to make sure your profile is as strong as possible and designed to attract the attention of people in the right sector. Once your LinkedIn page has been perfected you can also use the platform to search for positions.

1. Headline and photo

These are the first things a potential employer will see when they look at your profile. Your headline, which appears below your name, should clearly state your position and include keywords relating to your niche, for example, Head of IT or Chief Operations Officer. You can add a few words of explanation if your job is less well known or if you feel it adds to the headline. Your photo should be clear and professional and in a similar style to that of others in your industry.

LinkedIn Stories is now live in the UK

June 29, 2020 by Rachel Tombs Posted in Law Practice, Legal Marketing, LinkedIn, Marketing, Social Media Tagged Legal marketing, LinkedIn, linkedin stories, LinkedIn tips, marketing

UK users of LinkedIn now have the chance to create Stories to share with their connections. The new feature has gone live, offering the chance to communicate via a short video message.

This has long been a feature of other platforms. By introducing it, LinkedIn hopes to give professionals every possible format and feedback opportunity.

Pete Davies, Head of Content Products at LinkedIn, says: ‘We’ve learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, “and by the way… I noticed you know Linda, could you introduce me?”’

Taking advantage of the new LinkedIn polls feature

June 8, 2020 by Rachel Tombs Posted in Business, Legal Marketing, LinkedIn, Marketing, Social Media Tagged Legal marketing, LinkedIn, linkedin feature, social media, Social media for lawyers, using social media as a professional

LinkedIn is rolling out what it refers to as a new ‘lightweight’ poll feature. The platform states that it takes only 30 seconds to put a poll together, making it a quick and easy way to engage with other users on both LinkedIn and Twitter, where it can also be shared.

How it works

Once the feature has been rolled out, users can find a ‘Create a Poll’ option within the post composer.

Once the question has been formulated, up to four possible responses can be added.

The post can run for a choice of one day, three days, one week or two weeks.

There is also a choice of who to share the poll with. You can select either your own LinkedIn network, the members of a group that you are in, event attendees or simply open it to the whole of LinkedIn and Twitter. The default setting is ‘Anyone’, and once visibility has been set and the poll published, it cannot be changed.

A post can be created to accompany the poll, with hashtags to help people find it.

The results are visible only to you and if the poll is created by a LinkedIn page, by the other page admins. You will be able to see the aggregate results in a percentage format as well as to who voted and how they voted. Respondents will not be able to see how other people voted.

Respondents to the poll will also be able to add comments and reactions, should they wish to do so.

Don’t let self-isolation make you feel isolated – keep connected digitally on LinkedIn

March 13, 2020 by Rachel Tombs Posted in Business, Law Practice, Legal Business Development, Legal Marketing, LinkedIn, Marketing, Social Media Tagged LinkedIn Connections, LinkedIn for Business, networking, Social media for lawyers

As the impact of the Coronavirus is felt on a huge scale, both physically and economically, many businesses and their employees are considering working-from-home as a way to help mitigate the spread of the Corvid-19 and keep people safe. As someone who has worked-from-home for many years, and who also manages a remote home-based team, I know there can be fears of loneliness when the opportunities to interact personally with colleagues, clients and people in your network are severely restricted.

Links2Leads Wins ‘Company of The Year’ With Its Award-Winning Strategy

November 11, 2019 by Rachel Tombs Posted in Business, Legal Marketing, LinkedIn

Having previously worked for 15 years in legal practice, Rachel Tombs started Links2Leads in 2015. The company’s initial focus was on providing professional and expert LinkedIn profile writing and account management services, LinkedIn training courses and 1-to-1 LinkedIn coaching to business owners, employees and job seekers across all markets. Rachel’s overriding goal is to teach clients the art of networking, how to seek out lasting strategic alliances and how to expand their business and unique brand.

5 key steps to marketing your law firm for 2018

March 12, 2018 by Rachel Tombs Posted in Business, Legal Business Development, Legal Marketing, Marketing, Uncategorized Tagged Marketing objectives and targets, Maximise your marketing effectiveness, Using the right marketing tactics

The start of a new year is an important time for reflecting and forward planning. Have you taken the time to consider what your firm achieved this year and how you will deliver your financial objectives in 2018? Marketing is a vital tool for any practice which needs to be properly planned and executed. Read More

Could your LinkedIn connection become the next client for your law firm?

January 9, 2018 by Rachel Tombs Posted in Business, Law Practice, Legal Marketing, LinkedIn Tagged Building trust with legal clients through LinkedIn, making LinkedIn connections work, Marketing advice for legal companies

By April 2017, LinkedIn had reached half a billion members in 200 countries. That’s a huge universe of people based on just one website. Some will be using LinkedIn for job hunting – others for client prospecting. Whatever their reason for being there, their presence provides a great opportunity to raise awareness of your law firm. Your LinkedIn connection may indeed become your next client. But how?