LinkedIn for Charities

Maximise your charity company page on LinkedIn – Get more charity donations using LinkedIn

These are a charity’s shop window on LinkedIn.

It is a place for your followers to gain insight not only into what a charity stands for, but what you are actively doing as well. For charities, this opens up a wealth of opportunities to share content, news and events with a wide range of potential supporters.

There are over 165,000 non-profit pages on LinkedIn so make sure your cause stands out.

At Links2leads, our team of LinkedIn experts employ a variety of techniques to achieve this and make your number of followers grow.

Would you like to secure increased funding and keep your supporters engaged? Then don’t miss out on our FREE monthly LinkedIn tips. Sign up here…

Utilise your colleagues and volunteers

Involve them in your new LinkedIn marketing plan as they will be your charity’s biggest advocate.
Encourage your team to use their personal LinkedIn profiles to build connections following meetings, conferences and networking events.

Our LinkedIn Trainers deliver bespoke workshops for your charity to show how they can extend the reach of your appeal, campaign or latest news.

Regularly post your charity news and events

Let the world know that you are looking for help in a particular area of your charity; whether it be volunteers, staff or a particular request. Lots of companies have a policy of corporate social responsibility programmes, so you may find that a company responds to your cry for help.

Network regularly to spread the word

LinkedIn helps you to connect with the gatekeepers of many organisations. Want to reach that elusive pro bono partner at a City firm or a high net worth individual?
It helps you look for individuals who have expressed an interest in volunteering. Use LinkedIn for Volunteers to find potential candidates.
Joining the right LinkedIn Groups can help to alert individuals to your charity’s work, and there are support networks readily available.

Engage regularly with your connections

Communication is not a one-way street. You need to engage regularly with your supporters and connections by commenting on their updates and discussions.

As experienced LinkedIn consultants we offer bespoke training and personal marketing plans to ensure that you really maximise the benefits of using LinkedIn.

Get in touch with us to find out how we can help your charity use LinkedIn to find new supporters and fundraisers.

But don’t just take our word for it, here’s what people say about us…

Carolyne WahlenEmployment law expert to the UK Golf Industry - we know employment law so you don't have to!

I knew I wasn't using LinkedIn as effectively as I could. With Rachel by my side, I had a perfectly customized training session on my profile. We could spend more time on my weak areas and just tweak the strong ones. Having an objective third party looking at my interactions and seeing how I could make them better was ideal. We also looked at new ways of connecting with potential leads. Two hours extremely well spent, and I am already seeing an increased level of interactions with my contacts.

Johanna GuerinBespoke Coach & HR Consultant, Fit for the Future

Rachel is so easy to work with - efficient, knowledgeable and professional. Social media is out of my comfort zone but Rachel made it a simple and enjoyable experience. Rachel gave me great advice and hints and tips on how to get the best from LinkedIn for my specific needs. It wasn’t just social media training - it was business development too! Working with Rachel has given me the confidence to use LinkedIn to grow my business - she left me feeling inspired, excited and motivated! I would highly recommend Rachel.

Andrew BanningDirector of Virtuoso Business, Franchise and Property Consultancy, Author of The Reading Property Investment Blog

Rachel's advice has been pivotal in promoting our business and getting our message out to the LinkedIn community. She made time to understand our business and helped us develop strategies to get the right message out, at the right time, to our potential customers!