LinkedIn for Charities


Maximise your charity company page on LinkedIn – Get more charity donations using LinkedIn

These are a charity’s shop window on LinkedIn.

It is a place for followers to gain insight not only into what a charity stands for, but what they are actively doing as well. For charities, this opens up a wealth of opportunities to share content, news and events with a wide range of potential supporters.

There are over 165,000 non-profit pages on LinkedIn so make sure your cause stands out.

I employ a variety of techniques to achieve this and make your number of followers grow.


Utilise your colleagues and volunteers

  • Involve them in your new LinkedIn marketing plan as they will be your charity’s biggest advocate.
  • Encourage your team to use their personal profiles to build connections following meetings, conferences and networking events.

I can run bespoke workshops for your charity to show how they can extend the reach of your appeal, campaign or latest news.

Regularly post your charity news and events

  • Let the world know that you are looking for help in a particular area of your charity; whether it be volunteers, staff or a particular request. Lots of companies have a policy of corporate social responsibility programmes, so you may find that a company responds to your cry for help.

Network regularly to spread the word

  • LinkedIn helps you to connect with the gatekeepers of many organisations. Want to reach that elusive pro bono partner at a City firm or a high net worth individual?
  • It helps you look for individuals who have expressed an interest in volunteering. Use LinkedIn for Volunteers to find potential candidates.
  • Joining the right LinkedIn Groups can help to alert individuals to your charity’s work, and there are support networks readily available.

Engage regularly with your connections

  • Communication is not a one-way street. You need to engage regularly with your supporters and connections by commenting on their updates and discussions.

I offer bespoke training and personal marketing plans to ensure that you really maximise the benefits of using LinkedIn.

Get in touch with me to find out how I can help your charity use LinkedIn to find new supporters and fundraisers.

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But don’t just take our word for it, here’s what people say about us…

Laura KnightLaura KnightBusiness Development Manager at Ingo Ltd, providing innovative and cost effective Business IT Solutions

A Linked In profile, is a brilliant but time consuming necessity as far as being a professional is concerned and also for raising brand awareness. As a start-up company, we knew it was imperative to add ourselves and the company onto Linked in. She came in to the offices to learn a bit about what our company do and understand the message we are trying to portray. Rachel has a clear skill for copywriting with the added bonus of understanding the minefield, Linked In, so was able to go away and produce my SEO heavy profile within one week. Something that would have no doubt taken me months to get around to. Passing the responsibility on to Rachel was a weight off my mind and it allowed me to concentrate on laying the foundations for a successful start-up company.

Julie MarsdenJulie MarsdenHR, Employment Law, Learning & Development solutions to SME’s and large Corporates in the UK & Internationally

I asked Rachel to give me a 1-2-1 orientation sessions on Linkedin, its functionality, recruitment options and just generally improving my knowledge. Rachel is excellent at taking you through one step at a time, ensuring you learn as you go and is always taking your training needs into account. The session was informative, fun and Rachel articulates extremely well how it all works and she is also very patient, which helped me enormously. I would highly recommend Rachel to any business or professional person wanting to get more out of their Linkedin activity.

Andrew BanningAndrew BanningDirector of Virtuoso Business, Franchise and Property Consultancy, Author of The Reading Property Investment Blog

Rachel's advice has been pivotal in promoting our business and getting our message out to the LinkedIn community. She made time to understand our business and helped us develop strategies to get the right message out, at the right time, to our potential customers!