LinkedIn for Charities


Maximise your charity company page on LinkedIn – Get more charity donations using LinkedIn

These are a charity’s shop window on LinkedIn.

It is a place for followers to gain insight not only into what a charity stands for, but what they are actively doing as well. For charities, this opens up a wealth of opportunities to share content, news and events with a wide range of potential supporters.

There are over 165,000 non-profit pages on LinkedIn so make sure your cause stands out.

I employ a variety of techniques to achieve this and make your number of followers grow.


Utilise your colleagues and volunteers

  • Involve them in your new LinkedIn marketing plan as they will be your charity’s biggest advocate.
  • Encourage your team to use their personal profiles to build connections following meetings, conferences and networking events.

I can run bespoke workshops for your charity to show how they can extend the reach of your appeal, campaign or latest news.

Regularly post your charity news and events

  • Let the world know that you are looking for help in a particular area of your charity; whether it be volunteers, staff or a particular request. Lots of companies have a policy of corporate social responsibility programmes, so you may find that a company responds to your cry for help.

Network regularly to spread the word

  • LinkedIn helps you to connect with the gatekeepers of many organisations. Want to reach that elusive pro bono partner at a City firm or a high net worth individual?
  • It helps you look for individuals who have expressed an interest in volunteering. Use LinkedIn for Volunteers to find potential candidates.
  • Joining the right LinkedIn Groups can help to alert individuals to your charity’s work, and there are support networks readily available.

Engage regularly with your connections

  • Communication is not a one-way street. You need to engage regularly with your supporters and connections by commenting on their updates and discussions.

I offer bespoke training and personal marketing plans to ensure that you really maximise the benefits of using LinkedIn.

Get in touch with me to find out how I can help your charity use LinkedIn to find new supporters and fundraisers.

Would you like to secure increased funding and keep your supporters engaged? Then don’t miss out on our FREE monthly LinkedIn tips. Sign up here…

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But don’t just take our word for it, here’s what people say about us…

Giulia MorettoGiulia MorettoExecutive Career Consultant | Motivational Mentor

I recently attended Links2Leads Stage 2 training course in Reading and I was really happy about the outcome. I learnt new tactics to promote my businesses and be more visible on LinkedIn. I highly recommend Rachel Tombs of Links2Leads training courses to everyone looking to develop their business further on.

Hannah MasonHannah MasonAnimal Rescue Business Mentor

I recently touched base with Rachel because she kindly had offered her services to help me give an outline of LinkedIn and because I had two profiles. She spent an hour with me on Skype helping me sort things out as well as put me in touch with people to make connections. I can't thank her enough, she really cares for the business and helping others!

Geoff KempGeoff KempSpecialist IT Project Management, G Kemp Ltd

I was recomended Links2Leads service by a friend who had used the service to update her profile. My need was slightly greater as I had been employed by the same Company for 18 years and didn’t really have any profile to speak of. After an initial discussion I decided to opt for the “full writing service” as my understanding of how to actually write the profile was very limited and I didn’t want to limit any opportunity out there.

From the outset the service was excellent, I had an initial lengthy consultation of what I was trying to achieve with the profile which then led onto a detailed discussion about previous history etc. I wrote some pieces, but mostly it was written for me. The end result being a complete profile explaining in great detail my capabilities and work history, which incidentally can be downloaded into a formal CV, which I used to secure my current position of which I am now into by 2 weeks.

I am absolutely convinced that without the CV drawn down from the page I would not be in the position I am today.

The service and turnaround timescales has been superb, I would not hesitate to recommend Rachel and her team. Thank You