LinkedIn for Charities
Maximise your charity company page on LinkedIn – Get more charity donations using LinkedIn
These are a charity’s shop window on LinkedIn.
It is a place for followers to gain insight not only into what a charity stands for, but what they are actively doing as well. For charities, this opens up a wealth of opportunities to share content, news and events with a wide range of potential supporters.
There are over 165,000 non-profit pages on LinkedIn so make sure your cause stands out.
I employ a variety of techniques to achieve this and make your number of followers grow.
Utilise your colleagues and volunteers
- Involve them in your new LinkedIn marketing plan as they will be your charity’s biggest advocate.
- Encourage your team to use their personal profiles to build connections following meetings, conferences and networking events.
I can run bespoke workshops for your charity to show how they can extend the reach of your appeal, campaign or latest news.
Regularly post your charity news and events
- Let the world know that you are looking for help in a particular area of your charity; whether it be volunteers, staff or a particular request. Lots of companies have a policy of corporate social responsibility programmes, so you may find that a company responds to your cry for help.
Network regularly to spread the word
- LinkedIn helps you to connect with the gatekeepers of many organisations. Want to reach that elusive pro bono partner at a City firm or a high net worth individual?
- It helps you look for individuals who have expressed an interest in volunteering. Use LinkedIn for Volunteers to find potential candidates.
- Joining the right LinkedIn Groups can help to alert individuals to your charity’s work, and there are support networks readily available.
Engage regularly with your connections
- Communication is not a one-way street. You need to engage regularly with your supporters and connections by commenting on their updates and discussions.
I offer bespoke training and personal marketing plans to ensure that you really maximise the benefits of using LinkedIn.
Get in touch with me to find out how I can help your charity use LinkedIn to find new supporters and fundraisers.
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But don’t just take our word for it, here’s what people say about us…
Melissa PauldenMarketing Manager at SportsAble and The BNC
Choose Rachel as your LinkedIn coach and it will be the best decision you ever make! I learnt so much from her and am now a confident LinkedIn beginner! I hope to attend more courses in the future. What a well spent, valuable few hours out of the office.
Claire TullInterior Designer creating practical, elegant, timeless and comfortable interiors for both city and country living
Rachel’s passion and enthusiasm for making the most of your business connections is completely motivational and inspiring. Her knowledge and guidance are invaluable. Working with Rachel is a pure joy.
Elaine TempleCommunity Fundraiser at Berkshire East and South Bucks Womens Aid
I would highly recommend Rachel as an excellent LinkedIn Coach. I am a complete novice with regard to LinkedIn, and was very quickly able to set up my profile professionally and properly, the advice given was easy to follow and I now feel able and capable of utilising these skills to my advantage as a Community Fundraiser.