LinkedIn for Charities

Maximise your charity company page on LinkedIn – Get more charity donations using LinkedIn

These are a charity’s shop window on LinkedIn.

It is a place for followers to gain insight not only into what a charity stands for, but what they are actively doing as well. For charities, this opens up a wealth of opportunities to share content, news and events with a wide range of potential supporters.

There are over 165,000 non-profit pages on LinkedIn so make sure your cause stands out.

I employ a variety of techniques to achieve this and make your number of followers grow.

Utilise your colleagues and volunteers

  • Involve them in your new LinkedIn marketing plan as they will be your charity’s biggest advocate.
  • Encourage your team to use their personal profiles to build connections following meetings, conferences and networking events.

I can run bespoke workshops for your charity to show how they can extend the reach of your appeal, campaign or latest news.

Regularly post your charity news and events

  • Let the world know that you are looking for help in a particular area of your charity; whether it be volunteers, staff or a particular request. Lots of companies have a policy of corporate social responsibility programmes, so you may find that a company responds to your cry for help.

Network regularly to spread the word

  • LinkedIn helps you to connect with the gatekeepers of many organisations. Want to reach that elusive pro bono partner at a City firm or a high net worth individual?
  • It helps you look for individuals who have expressed an interest in volunteering. Use LinkedIn for Volunteers to find potential candidates.
  • Joining the right LinkedIn Groups can help to alert individuals to your charity’s work, and there are support networks readily available.

Engage regularly with your connections

  • Communication is not a one-way street. You need to engage regularly with your supporters and connections by commenting on their updates and discussions.

I offer bespoke training and personal marketing plans to ensure that you really maximise the benefits of using LinkedIn.

Get in touch with me to find out how I can help your charity use LinkedIn to find new supporters and fundraisers.

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But don’t just take our word for it, here’s what people say about us…

Jan MortonJan MortonImage and Style Coach

I sort of knew the basics about Linkedin, I'd set up my profile with lots of bits filled in but I didn't really know how to make the best use of it. In just 2 hours at Rachel's LinkedIn workshop I learnt such a lot. So many little hints and tips that you really don't get to know by just trying to get by on your own. Rachel is not only very patient but incredibly helpful and knowledgable. A great connector too.

Penny CampbellPenny CampbellMary Kay Beauty Consultant, Helping women to get a better lifestyle, income and future financial security

After a consultation with Rachel, I understood how LinkedIn can really help me build my business. She has a real in depth knowledge of how to build your profile so that you can attract the right partners and clients. With something as personal as building your profile Rachel really took the time to understand my business and nothing was too much trouble. I definitely recommend having a meeting with her to find out what she can do for your business.

Stevette PottsStevette PottsHighly Experienced Project Director specializing in office fit out and refurbishment in London and The South

I attended a Links2Leads course run by Rachel in Farnborough. It was a really interesting and enjoyable course and really helped me learn how to use LinkedIn more effectively. As a result of the training I have re-connected with a number of contacts on LinkedIn, started writing blogs and am quoting on new work as a direct result. I would highly recommend the course to anyone wanting to use LinkedIn as an effective marketing and networking tool.