When it comes to LinkedIn, things are always changing and 2019 is no different. Despite being a consistently popular social media platform for businesses to use, LinkedIn is always evolving and this leads to new trends.
2019’s Top LinkedIn Trends
- An Emphasis on Virtual Reality – There’s been a lot of talk about virtual reality lately and it’s becoming something that businesses can now embrace. Throughout 2019, we can expect to see a focus on creating an exceptional customer experience through experiential marketing techniques. This is something that virtual reality works really well for.
- Businesses Hiring an Expert – It doesn’t matter how much experience someone has in using social media for business, it’s common to run into trouble when it comes to LinkedIn. Simply, LinkedIn is unlike any other form of social media currently out there. It’s aimed at professionals, by professionals and for professionals. Having an unfinished professional and posting short updates every so often just doesn’t cut it; it’s not enough. This is why a number of people are now hiring LinkedIn experts to take care of profile writing and to learn more about how LinkedIn works. It’s one of the best ways to find out how to get the most out of LinkedIn as a business.
- A Focus on Video Content – Everyone knows that video content has been on the rise in recent years, with more people than ever focusing on video content over written content. This is something that will increase on LinkedIn throughout 2019. With more and more businesses churning out informative videos, it’s becoming one of the most effective ways to gain and engage an audience.
- Voice Search Marketing – Voice search marketing is still quite new, but it’s something that is definitely taking off. Voice search marketing is leading to search engines prioritising content that has been created for natural language processing, rather than simply to gain traffic and a higher ranking. It’s important for businesses to consider this when creating LinkedIn content.
As you can see, there are some key LinkedIn trends for 2019 and all of this are worth taking note of. Luckily, all of the above trends are relatively easy for businesses of all sizes to adopt.
Our team at Links2Leads work with a wide variety of clients to help them create achievable LinkedIn strategies to promote their business and generate further business leads both in my one to one LinkedIn Coaching Sessions in person and via Zoom and our monthly LinkedIn Training Courses which are run in Reading, Berkshire.
For monthly LinkedIn tips and my Top Ten Tips for professional success on LinkedIn, fill out the contact form on my website or alternatively connect with me on LinkedIn and/or follow me on Facebook or Twitter.