Meet the Team


Each member of the team at Links2Leads has a successful track-record of delivering results for clients time and time again; offering a knowledgeable, personal and professional service that you can trust.

Rachel Tombs LL.B. (Hons).

LinkedIn Coach, Legal Marketing/Business Development Consultant and Solicitor (Non-Practising)

Rachel was a practising Solicitor until early 2015, with 15 years’ PQE within both large City Firms and smaller regional practices. During her legal career, Rachel became involved in the marketing and business development work being undertaken by the Firms that she worked for.  Rachel started using LinkedIn to market her legal service offering and to generate new leads for her own department and for others. Rachel found LinkedIn to be so successful, yet so often underutilised by the professional services industry, that she soon realised there was a gap in the market.  Hence, Rachel left practice to start up Links2Leads.

Rachel has since worked with over 300 businesses and Law Firms within the Thames Valley area and beyond. Rachel’s LinkedIn services include, but are not limited to, LinkedIn Profile Writing, delivering LinkedIn Training Courses and bespoke 1-to-1 LinkedIn Coaching.  Rachel also offers additional services to her Legal clients, ranging from Legal Marketing and Business Development Services, Social Media Account Management to Website Reviews, Design and SEO.


Melissa Baxter

Marketing & Business Development Specialist

A qualified Chartered Marketer, Melissa has been working with legal firms for almost 20 years, and has headed up the Marketing and Business Development function in Legal 500 Law Firms, Intellectual Property Attorneys and Barristers Chambers.

Melissa has knowledge and in-depth expertise in the full range of marketing tools and techniques required to help legal firms achieve their growth ambitions. With a successful track record in developing and implementing integrated marketing and business development campaigns, Melissa can help deliver real and tangible results. Her constructive lateral thinking skills help her spot and develop opportunities whilst accurately delivering to the brief within agreed timescales and budgets.

For clients of Links2Leads, Melissa offers strategic, reliable business development and legal marketing advice as well as practical ‘hands-on’ assistance such as brand and reputation management, LinkedIn profile writing; the creation of online and offline marketing content/materials, event and communications management.


Kelly Mullenger

Social Media Specialist

A qualified Social Media Consultant, Kelly has been working with clients to help to set up and develop their social media platforms and maximise their online presence platforms since 2017. She specialises in LinkedIn, Facebook, Twitter and Instagram. As well as a strategic overview, Kelly provides ongoing management across platforms including content planning and creation, scheduling and engaging with influencers and she can train people in how to improve their social media platforms to effectively promote their service, product or business.


Emma Conway-Hyde

Client Services

Emma provides administrative support to our team and liaises with clients. Highly organised, Emma is involved in a wide range of support from email and appointment management to the scheduling of events and training programmes. Emma has over 25 years’ experience working primarily in the legal and public sectors.

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