Links2Leads Frequently Asked Questions
What can I expect as a client of Links2Leads?
The team at Links2Leads have worked with over 300 businesses, helping them get their brand noticed, build influence and create a lasting, profitable network on LinkedIn. Our LinkedIn services include, but are not limited to, LinkedIn Profile Writing, delivering LinkedIn Training Courses and bespoke 1-to-1 LinkedIn Coaching.
We’re as invested as you are in making sure any LinkedIn marketing activities you undertake maximize your visibility the market and deliver a return on your investment. After we have scoped out your needs, we will give you a proposal and price up front that clearly explains our charges and gives you the security of knowing exactly what you’ll get from your investment.
With Links2Leads expertise, you can define your own unique brand, find your digital voice, drive sales and increase engagement using LinkedIn as an effective online marketplace.
LinkedIn is social media, right? How can that help my business?
A lot of people associate social media with teenagers sending selfies on their mobiles or people posting photos of their breakfast/ puppy/ child’s first day at school. But social media is much, much more than that, and LinkedIn is the world’s most effective commercial social network that professionals can use to create awareness and generate business opportunities.
Social media is about connecting with people who have needs, interests or work that is common with your own. Having a branded profile on LinkedIn increases your firm’s visibility online and allows your firm to engage and build relationships with prospective clients and referrers.
LinkedIn is undoubtedly the most important online tool you can use to build your network. It is an essential no matter what type of firm you have or who your clients are. The team at Links2Leads can help you create achievable LinkedIn strategies to promote your business and generate leads.
LinkedIn Profile Writing
You’ve already created a LinkedIn profile for me. Now how do I get the most out of LinkedIn?
A professional LinkedIn profile is essential if you want to be found for the services or products that you have to offer prospective clients. But LinkedIn isn’t just about being ‘found’. To connect with prospective clients you need to know how to use LinkedIn properly. For example, are you:
- confident using the Advanced Search functions on LinkedIn to find connections within your target market?
- able to blog effectively and understand exactly what you should be saying?
- confident about LinkedIn’s etiquette rules?
- aware of how to utilise the many LinkedIn groups to establish yourself as a thought leader in your field?
If not, then it would be wise to attend both the Stage 1 and Stage 2 LinkedIn training courses; or if you’d like to take advantage of some 1-to-1 training then why not consider Bespoke LinkedIn Coaching?
I’m a job seeker. Can a good LinkedIn profile genuinely help me to secure my next role?
Have you ever Googled yourself? If you have, you’ll know that your LinkedIn profile is probably listed at the very top of the search results.
And if you’ve Googled yourself, then you can be sure that recruiters and future employers will certainly do so. It’s a fact that 85% of hiring managers will look at an applicant’s LinkedIn profile during the recruitment process and 98% of recruiters will use LinkedIn to find suitable candidates to fill their list of vacancies. When recruiters or potential employers look at your profile, what impression do you want to leave them with?
A professionally drafted, keyword-optimised profile is a vital and worthwhile investment for success.
I have a LinkedIn profile that I’m relatively happy with. Why do I need a professionally written profile?
You’ve probably spent a great deal of time filling out your profile and given thought to exactly how you’d like to represent yourself. You may also be building up a good list of connections and actually doing a lot of things well. However, the difference between your current profile and one that has been drafted by a LinkedIn expert is going to lie in the detail. For example, do you:
- know how to keyword-optimise your Headline, Summary and Current Experience sections?
- appear at the top of search results for your skill set?
- know how to use the Advanced Search tool to seek out potential connections?
- have a Summary and Current Experience section drafted in such a way that a reader feels compelled to connect with you?
- belong to the right groups?
- have your skills listed in the correct order?
These are just a few of the things that a professionally drafted profile will address. However much time you have already put into creating a profile, it can be taken to the next level with the help of an expert.
I don’t have a LinkedIn profile. Do I need one?
Yes, you do. One third of the world’s professionals are currently using LinkedIn. It’s the number one channel for distributing business-led content and it’s proven to be 277% more effective than Facebook and Twitter for B2B lead generation.
Half of LinkedIn’s 400 million members say they are more likely to buy from a person or company they have engaged with on LinkedIn. Consider too that if you apply for a new job in the future, a recruiter or potential employer is almost guaranteed to look at your LinkedIn profile as part of the recruitment process.
Can you truly afford not to be on LinkedIn?
Bespoke LinkedIn Coaching
I work in the legal, financial or other professional services sector. How can LinkedIn benefit me?
Rachel Tombs worked as a practising Solicitor for more than 15 years, using LinkedIn not only to build a network of strategic alliances but also to attract new clients and to establish herself as a thought leader across various practice areas.
Marketing a professional services firm increasingly demands that you think outside of the box, working harder to reach clients who would previously have chosen your services without a second thought. Price comparison websites have entered the market, competitors have started opening up satellite offices across the country to capitalise on client demand in certain areas, regulation has increased and clients are becoming more and more swayed by social media when deciding which company’s services they should use.
As the vast majority of your prospective clients will be on LinkedIn, you should be there too. Your presence should not be passive: LinkedIn should form part of your daily routine of engaging with existing and potential clients, informing your connections about matters that interest them and establishing yourself in advance as the expert they should call when they need a service in the future. By doing this, you’ll be investing in a marketing strategy that puts you ahead of your competition in the most time and cost effective way possible.
I work for a charity. Is LinkedIn a valuable tool for the third sector?
Unlike some other social media platforms, LinkedIn gives you the opportunity to engage with your supporters and beneficiaries in a professional, cost-effective and relevant setting. By being able to keep supporters updated with your events and news, you can remain in the forefront of their minds and encourage their on-going engagement.
LinkedIn allows you to keep in touch with potential volunteers, seek out future Trustees or staff with specific skill sets, and ensures you can be found by corporations who are looking for charities to support from one year to the next.
LinkedIn can provide you with a voice on the world’s largest professional networking platform. Don’t miss out: ensure your charity is represented.
I work for a large company. Can you offer a group training session for our employees?
In this case, it’s likely that you’ll want the course’s content to be focused solely on your organisation and to highlight how your employees can use LinkedIn to develop specific areas of your business and your corporate profile. Therefore, a private and bespoke LinkedIn course would be the best option.
It may be most convenient for the course to take place at your business premises, or you may prefer for your employees to travel to a separate location. Either way, this can be worked around you.
What’s the difference between Bespoke LinkedIn Coaching and the Stage 1 and Stage 2 LinkedIn training courses?
Bespoke LinkedIn Coaching takes place in a private, 1-to-1 setting. But if it’s not geographically possible to meet face-to-face, it can take place by Skype or over the phone. The coaching is personalised to you and/or your business, and tailored uniquely around your future plans, goals and marketing vision. The subjects covered are chosen by you, based on what’s of value to you, your clients, and your market or sector.
Whatever your goal is in relation to LinkedIn; whether it’s to increase leads, establish yourself as an expert thought leader in your field, increase your conversion rate, or to see a specific increase in revenue, we can plan for it together as part of the Bespoke LinkedIn Coaching service.
Both the Stage 1 and Stage 2 LinkedIn training courses take place in a group setting. The size of the group is kept as intimate as possible with no more than ten delegates per workshop. However, the courses do not offer 1-to-1 coaching. Attendees will come from a variety of industry backgrounds and will represent a number of different sectors. The courses take place at set locations so are best suited to those attendees who can travel a reasonable distance. The courses are designed to be taken sequentially, with vital foundation information being taught during the Stage 1 course and built upon during Stage 2.
Both courses require hands-on interaction and participation from you and although it’s not possible to tailor the entire course to your specific business or industry, being part of a group in which you can interact with fellow attendees means the courses are informative, valuable and enjoyable.
Stage 1 and Stage 2 LinkedIn training courses
Your LinkedIn training courses are priced at £125 per person per course. What do I get for this?
The Links2Leads LinkedIn training courses are priced competitively and represent excellent value for money.
- The Stage 1 training course lasts three hours. Due to the nature of this course, a great deal of time and effort is put into establishing the foundations and ensuring that all attendees are given the opportunity to ask whatever questions they may have, within a positive environment. This course is designed to build your LinkedIn confidence, teach you how to start getting results from your LinkedIn efforts, establish the etiquette rules that everyone should know and start you on the road of Social Selling. The Stage 1 training course is incredibly interactive; you will learn as you go by following along using your own laptop or tablet.
- The Stage 2 training course takes what you have learnt to the next level. Over three hours you will be shown how to generate those new leads for your business in the most time and cost effective way possible. You’ll be taught how to become an expert Social Seller, learning how to seek out new people to connect with, how to utilise groups, how to blog and how to establish yourself as a thought leader and expert in your field. At the end of the course, you will be sent an exclusive gift of 25 blog titles that are proven to work.
The courses offer you incredible value for money, but if you’d like to see what previous attendees have said about the courses then please click here.
How many people generally attend your Stage 1 or Stage 2 training courses?
This can vary depending upon the course venue, location and time of year. However, most courses attract an average of ten delegates. Attendees will come from a wide range of industries and sectors but they will share a common goal: everyone wants to learn how to use LinkedIn effectively and grow their lead bank or business as a result.
I think I know quite a lot about using LinkedIn. Do I have to attend your Stage 1 course or can I skip straight to Stage 2?
It is recommended that you attend the Stage 1 LinkedIn training course before Stage 2, simply to ensure that you get the most out of the training and experience. A number of vital areas are covered during Stage 1 and these are essentially the building blocks that are developed and built upon during Stage 2. Everyone who attends the Stage 2 LinkedIn training course should have the same basic knowledge in order to maximise the group’s learning experience.
Take a look at the testimonials section by clicking here to see what past attendees have said about their experience of the Stage 1 course and the benefits they have enjoyed as a result.
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But don’t just take our word for it, here’s what people say about us…
Rachel is an extremely conscientious LinkedIn Consultant. She has gone over and above what was asked of her when compiling my profile and her attention to detail is outstanding. She correctly identified relevant and lucrative business opportunities and her ideas have resulted in great success. The 2 stage approach of firstly compiling the profile and secondly, tuition with LinkedIn, ensured that I understood the importance of updating the profile and also the methods of interacting with other organisations. Highly recommended!
Rachel’s passion and enthusiasm for making the most of your business connections is completely motivational and inspiring. Her knowledge and guidance are invaluable. Working with Rachel is a pure joy.
Rachel has provided us with a comprehensive and creative insight into the benefits of exploiting LinkedIn to generate sales leads for our fledgling business. I'd recommend her to anyone interested in exploiting this increasingly important marketing tool.