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Does your number of LinkedIn recommendations really matter?

Is LinkedIn a popularity contest? As human beings, word of mouth has always been the most effective form of advertising. We trust other people’s opinion more than we trust companies or organisations themselves.  Just like testimonials on your website, LinkedIn recommendations are an important way of showing other people that you can do what you say you do on your Profile. Read More

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Where do I choose to network in Reading, Berkshire?

Just two years ago, I left the comfort of my career as a Solicitor to set up my own business, Links2Leads, as a LinkedIn Profile Writer & LinkedIn Coach. It was a huge step for me and never would I have dreamed that I would become a Finalist as “Networker of the Year” for the Venus Awards in the Thames Valley.

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Why Solicitors and Barristers should use Twitter

When, in a historic ruling in 1986, the Law Society of England and Wales first permitted lawyers to advertise, no-one could have predicted the advent of social media and its impact on our lives. Today it barely seems imaginable that once there was a world without Facebook – and how would Donald Trump communicate without Twitter?

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What inspired me to become a Solicitor….

I must have been around ten years old when I started watching that cult American TV series, L.A. Law. The New York Times described it as: “television’s most serious attempt to date to portray American law and the people who practice it… L.A. Law, perhaps more than any other force, has come to shape public perceptions about lawyers and the legal system”.

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Can Facebook convert users into clients for law firms?

Absolutely! Worldwide, Facebook now has 1.79 billion active users every month, who check their feeds on an extremely regular basis. Facebook for business works better for some areas of law than others, particularly when it involves marketing to consumers. Without a doubt, when it comes to social media for lawyers, you require a carefully thought out strategy. You need to identify your target audience and your goals.

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