By April 2017, LinkedIn had reached half a billion members in 200 countries. That’s a huge universe of people based on just one website. Some will be using LinkedIn for job hunting – others for client prospecting. Whatever their reason for being there, their presence provides a great opportunity to raise awareness of your law firm. Your LinkedIn connection may indeed become your next client. But how?
If you are looking to grow your business over the next 12 months, LinkedIn could be the key. LinkedIn continues to grow its status as one of the world’s most effective social networks for working professionals. But like any marketing tool, it needs to be used wisely. Read More
I’m regularly asked this question and although people’s perceptions of LinkedIn have changed over the past few years, some people still view LinkedIn as a social media platform with one aim- to help individuals secure their next career move. Read More
There have been quite a few changes to LinkedIn over the last month or so and I thought I’d help bring you up to speed again.
Is LinkedIn a popularity contest? As human beings, word of mouth has always been the most effective form of advertising. We trust other people’s opinion more than we trust companies or organisations themselves. Just like testimonials on your website, LinkedIn recommendations are an important way of showing other people that you can do what you say you do on your Profile. Read More
Just two years ago, I left the comfort of my career as a Solicitor to set up my own business, Links2Leads, as a LinkedIn Profile Writer & LinkedIn Coach. It was a huge step for me and never would I have dreamed that I would become a Finalist as “Networker of the Year” for the Venus Awards in the Thames Valley.
When, in a historic ruling in 1986, the Law Society of England and Wales first permitted lawyers to advertise, no-one could have predicted the advent of social media and its impact on our lives. Today it barely seems imaginable that once there was a world without Facebook – and how would Donald Trump communicate without Twitter?
Love it or hate it, the new LinkedIn interface is here to stay. If you use the LinkedIn app on your mobile, you will notice that the new look is very similar to that layout. It is very simple and intuitive. For example, did you know that your Profile photograph will now be in a circle, not a square!
Guest blog from Sam Sutton-Reid. Sam attended one of my LinkedIn Training courses in 2016, so I am pleased to read he’s putting the training into practice. Over to you Sam: