Rachel Tombs – LinkedIn Expert – Legal Marketing and Legal Business Development Consultant
I’ve worked with many businesses and individuals over the past fifteen years as a solicitor and I wanted to find a new way of constantly engaging with my clients and attracting new ones, along with forming strategic business alliances. I heard about LinkedIn and was encouraged to join its professional network.
LinkedIn quickly became very addictive as I realised that this was the perfect platform to achieve my various business aims. I could quickly form a database by connecting with my current clients and then keep up to date with them on an extremely regular basis by looking often at my newsfeed. I could see their status updates and contribute to their discussions. I could congratulate them on their successes. They could read my legal updates and blogs, and view me as the expert in my field. LinkedIn even has its own diary and reminder system so now I realised I had the complete package to help further my professional goals.
I was also acutely aware of expenditure in terms of marketing and lead generation. I then realised that a cost-effective way of overcoming that barrier would be to form strategic business alliances, where mutual cross referral of work could occur. I began to search out these business alliances through LinkedIn and connect with a wide range of people and businesses. I made up my own strong business referral network and all it took was a plan and time.
I therefore combine real life experience of how to use LinkedIn along with my constant thirst for knowledge and keeping up to date with all the latest on LinkedIn. What motivates me most is helping people to realise the POTENTIAL and POWER that LinkedIn has to totally transform them and their business.
I look forward to working with you and helping you and your company achieve your personal and professional goals.
Rachel’s Interview with Karen Peters
* I am not endorsed or affiliated with LinkedIn Corporation in any way but I’m a big advocate of the possibilities it offers to people and businesses who wish to progress their professional aims.
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