UK users of LinkedIn now have the chance to create Stories to share with their connections. The new feature has gone live, offering the chance to communicate via a short video message.

This has long been a feature of other platforms. By introducing it, LinkedIn hopes to give professionals every possible format and feedback opportunity.

Pete Davies, Head of Content Products at LinkedIn, says: ‘We’ve learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, “and by the way… I noticed you know Linda, could you introduce me?”’