UK users of LinkedIn now have the chance to create Stories to share with their connections. The new feature has gone live, offering the chance to communicate via a short video message.
This has long been a feature of other platforms. By introducing it, LinkedIn hopes to give professionals every possible format and feedback opportunity.
Pete Davies, Head of Content Products at LinkedIn, says: ‘We’ve learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, “and by the way… I noticed you know Linda, could you introduce me?”’
As the impact of the Coronavirus is felt on a huge scale, both physically and economically, many businesses and their employees are considering working-from-home as a way to help mitigate the spread of the Corvid-19 and keep people safe. As someone who has worked-from-home for many years, and who also manages a remote home-based team, I know there can be fears of loneliness when the opportunities to interact personally with colleagues, clients and people in your network are severely restricted.
By April 2017, LinkedIn had reached half a billion members in 200 countries. That’s a huge universe of people based on just one website. Some will be using LinkedIn for job hunting – others for client prospecting. Whatever their reason for being there, their presence provides a great opportunity to raise awareness of your law firm. Your LinkedIn connection may indeed become your next client. But how?
When, in a historic ruling in 1986, the Law Society of England and Wales first permitted lawyers to advertise, no-one could have predicted the advent of social media and its impact on our lives. Today it barely seems imaginable that once there was a world without Facebook – and how would Donald Trump communicate without Twitter?