At the top of your LinkedIn profile you may see an image of geometric shapes set against a blue background – this is the default banner image used by LinkedIn. It is an often-overlooked piece of LinkedIn ‘real-estate’ despite it taking up nearly a third of the viewing space when someone first visits your profile.

The banner area is a powerful visual tool and LinkedIn states that profiles with personal banner graphics have 11 times more chance of being viewed than those that do not.

A LinkedIn banner gives you the opportunity to stand out and provide a visual message that is meaningful to your clients and target audience. The banner should relate to your brand and can act as a virtual ‘billboard’. You can also easily change the banner image if you want to highlight something partially relevant or timely e.g. a recommendation in a Legal Directory or a new service you have launched.

Be warned though, there is a fine line between including key information on your banner e.g. strap line or contact details, and making it so busy that is overwhelms your profile – you need to find the perfect balance.

You also need to ensure that your banner has been designed so that it is optimised technically to resize, align and format correctly when your profile is viewed from a desktop or mobile.

If social media is a key element of your marketing strategy remember that Facebook and Twitter, two other important social tools, also offer the option to display a banner image on their profile pages, so anything created for LinkedIn can be repurposed quiet easily so that it can be rolled out across all your social platforms, reinforcing your brand identity consistently.

Our team at Links2Leads are experienced in creating striking, on-brand LinkedIn banners that help distinguish your LinkedIn profile from your competitors and make it that bit more memorable.

We work with a wide variety of clients to help them create achievable #LinkedIn strategies to promote their business and generate further business leads both in my one to one LinkedIn #Coaching Sessions and my monthly #LinkedIn Training Courses which are run in Reading, Berkshire.

For monthly LinkedIn tips and my Top Ten Tips for professional success on LinkedIn, fill out the contact form on my website or alternatively connect with me on LinkedIn and/or follow me on Facebook or Twitter.