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When did you last take a look at your LinkedIn profile and ask yourself if it reflected who you are today?

I’m sure that, like most business owners, you have a LinkedIn profile. It is probably packed with all the right key-words and bursting with recommendations from previous, satisfied clients.  It might even be relatively easy to read.

Having a LinkedIn profile is no more beneficial to your business than giving out business cards to everyone you meet. Unless, that is, you’re using it to enhance what I learn about you, add to what I thought I knew and increase my desire to connect with you in business.

When did you last take a look at your LinkedIn profile and ask yourself if it reflected who you are today?  This is about much more than making sure your current job is listed or that your profile photo actually resembles the person others will meet.  Having a LinkedIn profile that attracts the right people to your business, be they potential collaborators, clients or great connectors for your services, can have a huge and positive impact on the results you get from your online networking.

Here are my top tips for making a positive change to your LinkedIn profile today:

1)     Stop using key words that don’t actually explain what you do.  I know it’s tempting to get to the top of your category of work, by simply listing key words that will help you climb to the top of a search.  What this will not do, however, is add to your credibility.  Re-write your profile entry to reflect the top three skills you use in your business. No more than this, no matter how much you want to.

2)     Include more detail about current and past work experience.  Many people leave details blank for past work roles as they no longer offer a service in the same industry or field.  However, this may suggest to some people looking at your profile that you don’t care about the details.  A few minutes spent on the fine details here can often be more beneficial in a search result than those key words we all love.

3)     Be active on LinkedIn each day.  It takes very little time to comment on a post or share an article on LinkedIn.  A moment spent endorsing a connection (and please, only do this if you are actually in a position to comment on their skills) or writing a testimonial will often get you noticed by people in other networks.

Once you’ve taken these three simple steps, you’ll start to see an instant increase in the level of interest in your profile.  Engagement and regular contributions will make you more interesting to other LinkedIn users and your profile will start to be an investment of time well spent.

I’d love to hear how you get on, and if you are interested in learning more about how to utilise LinkedIn for your business, I’d love to invite you to one of our upcoming workshops.

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