There have been quite a few changes to LinkedIn over the last month or so and I thought I’d help bring you up to speed again.
1. The introduction of ‘Active Status’ on LinkedIn is similar to Facebook Messenger, where you can see if someone is online or not. You can now choose to start a conversation in real time.
Here’s how you can tell if someone’s ‘active’:
The next time you look at a connection, you’ll see a green status dot next to their profile photo. This green dot means that they’re currently online and it might be a good time to talk to them.
If you see a green status dot with a white circle in the middle, this means that your connection is available, but only on a mobile, and will be notified of your message.
Now, if you’re busy and don’t want to be interrupted, that’s no problem either. There’s an option to pick how your status is displayed and to choose who can see if you’re available. Simply go to your settings and manage who can, and can’t, see when you’re available. You’ll find this option under the Privacy Section, near the top, headlined “Display your active status”.
2. Live Video to be rolled out
If you are a connection of mine, you will have seen a few weeks ago that I shared a “live video” on LinkedIn. This was a part of a rollout that LinkedIn was offering to power users, and is now sending to all users of LinkedIn, from within the mobile app.
This will be an excellent tool for legal firms, as well as other businesses, to show behind the scenes content, build engagement and quickly showcase news within the industry you work in.
3. The reintroduction of “Following”
This is actually a restoration of an old LinkedIn feature that was retired last year during all of the interface updates.
This feature lets you see who’s following you on LinkedIn. But unfortunately, you can’t tell instantly if they are first or second connections which very frustrating. You can follow people on LinkedIn without being connected to them. People usually follow you when they read the content that you post, but they don’t want to add you as a connection for whatever reason.
You can also customise your LinkedIn news feed using this strategy so you immediately see content that you are interested in.
What’s the difference between following someone on LinkedIn and adding them as a connection?
‘Following’ was introduced when LinkedIn Influencers were added to Pulse. For example, if I previously wanted to see content published by Richard Branson, I would have had to be one of his connections. But thanks to the ‘following’ feature, I am able to be notified when individuals I am not connected with post new articles.
4. The hover function is back…
You can now hover over people, and companies, to quickly see more about them without having to click on their Profiles.
I would welcome hearing from you with your views about LinkedIn’s new updates. Are they a help or a hindrance to you?