Checkmate….Lead Generation Success by Joining the Right Groups on LinkedIn
Many of my clients initially tell me they are part of several LinkedIn Groups. Those LinkedIn Groups they have joined are likely to be related to the same industry that they are in. They wonder why they are not finding any new contacts or clients from being members of this particular group.
To make LinkedIn work for you, you need to have a strategic game plan. Nothings happens by chance. YOU HAVE TO MAKE IT HAPPEN.
Q – What Groups should I join?
When I re-draft someone’s LinkedIn Profile, I provide them with a list of up to 50 Groups that I think they should join. LinkedIn allows you to join up to 50 groups. When I think of what groups they should join, I encourage them to be a mixture of groups, such as groups of like-minded professionals and also groups where their target clients are likely to be.
One of my clients is a photographer who specialises in newborn photography so I gave her a list of photographer groups to join but then also groups on pregnancy and maternity matters. The latter group is where her new clients can be located.
Industry Related Groups
Bear in mind that by just joining your industry related groups, the people in those groups are likely to be your competitors, not your target market clients. However, it is a great way of seeing what your competitors are doing and staying up to date with industry trends. I would just limit membership of five to ten of these type of groups.
Also, if your business focuses on your local area, then you should search out and join all relevant local groups. If, for example, you live in Reading, you would type Reading into the search box in Groups and see what groups come up. For example, the “First Friday Club Reading” may be a good professional networking group to join.
Joining Groups Specific to your Target Clients
Researching and Joining these type of Groups will expand your ability to reach out and connect with new business contacts/clients and allow you to take advantage of the free messaging to other members of the Group, rather than having to send an Inmail to them, which is a paid service on LinkedIn. This is a fabulous connection tool and an excellent reason to belong to fifty groups.
Membership Numbers of Groups
Before you decide to join a Group, check out how many members there are in it. Remember, the more members a group has, the more your network expands. Conversely, see who is members of that group as that particular group may be filled with your ideal clients and therefore that may be the perfect reason to join that Group.
Activity of Groups
Review how active the Group is. When was their last posting? If there has been no activity in that Group for a significant period of time, you may not want to join.
Review your Groups now and make them work for you by having a mixture of your industry groups and groups where your target clients are.