LinkedIn Training Courses


With 460 million members, representing one-third of the world’s professionals, Linkedin is proven to be 277% more effective than Facebook and Twitter at generating business leads.

Business owners, sales and marketing professionals: are you regularly participating on LinkedIn, building key relationships with prospective clients and seeing your brand, network and profits grow as a result? If not, my LinkedIn training courses will give you the knowledge, confidence and skill-set you need to succeed.

Stage 1* LinkedIn Training Course

Getting The Foundations Right. Master The Secrets Of Creating And Maintaining The Perfect Linkedin Presence…

About the course

This is a 3 hour LinkedIn training course, introducing you to the art of Social Selling. By the end of this course you should feel confident about developing a personal or commercial LinkedIn presence that delivers results in a timely and effective way.

This course offers you an invaluable opportunity to network, introduce your product or service offering to the group and build strategic alliances. You’ll be given the opportunity to begin investing in lasting, profitable and mutually beneficial business relationships with other attendees and you’ll receive a detailed attendee list to take away.

What you will learn

  • The etiquette, best practices and insider secrets of LinkedIn.
  • Who you should connect with, how to effectively personalise each connection request, how to respond to a connection request from a stranger and how to build the best rapport and relationship with your connections.
  • What to be aware of when using LinkedIn’s mobile app – don’t just hit that ‘connect’ button!
  • The vital differences between a ‘like,’ ‘comment’ or ‘share’.
  • “What goes around, comes around”– the power of endorsements and recommendations.
  • Getting the balance right between self-promotion and promoting others.
  • Utilising all available advertising space by creating your own LinkedIn banner.
  • The benefits of a Premium LinkedIn account and InMail (time permitting).

What our delegates say

“I attended Rachel’s LinkedIn Stage 1 training course having set up my profile some time ago, but not really known how to use it. I felt that I was trying to navigate without a map or GPS, but Rachel helped me get a better feel for how LinkedIn works and how to use it to best advantage.

Rachel is a calm and patient teacher, who presents the material in a logical progression and explains each point clearly. I left fired with enthusiasm for LinkedIn and feeling that I had a powerful tool at my fingertips. Rachel provided excellent aftercare when I got stuck with a technical problem after the course and she has got me back on track. I would highly recommend Links2Leads to anyone wanting to get to grips with LinkedIn or to optimise their use of it to find leads.”

Wendy Rooke of Rooke Holistic Therapies

“Rachel is not only a fantastic LinkedIn trainer but she is also excellent at networking and bringing people together. I recently attended one of Rachel’s training courses which put me in touch with someone completely unrelated to my industry. This connection turned into a successful sales lead which won me business. I would highly recommend attending one of Rachel’s training courses.”

Adrian Dunk of Engage Property Services

What Does it Cost?

Just £120 incl VAT per person. Why not take a look at the next available LinkedIn training course dates and get ahead of your competitors.

 

Book your place on Links2Leads Training Course today

Stage 2* LinkedIn Training Course

Building On The Foundations. Unleashing The Power Of Linkedin And Social Selling To Grow Your Business And Achieve Real Results…

You can’t ignore the fact that LinkedIn is responsible for over one third of B2B website traffic referrals. How would your business benefit from this kind of exposure? This advanced course shows you how.

What you will learn

By the end of this 3 hour course, you’ll have learnt how to generate new leads for your business and you’ll appreciate why LinkedIn has to be a central feature of your marketing strategy.

What to expect from the course

  • Blogging: You’ll be asked to prepare and bring along a draft blog of your own. We’ll discuss the essential rules of effective LinkedIn blogging and the key elements of a successful LinkedIn blog post.  You’ll then get a chance to put what you’ve learnt into practice, attach those all-important ‘tags’ and publish your most compelling blog to date.
  • How to find the right groups to join, how to target your content within a particular group and how to create your own group on LinkedIn.
  • Your Social Selling plan of action: how to turn a connection into a client.
  • The role of a LinkedIn company page.

Free Gift

Following the course, you will receive a free gift from me of 25 blog titles, worth £25.

What does it cost?

Just £120 incl VAT per person. Why not take a look at the next available LinkedIn training course dates to start on the road of generating lasting and profitable leads for your business.

Prerequisites

You will need to have registered with LinkedIn, set up your LinkedIn profile and completed the Stage 1 training course before attending a Stage 2 course.

Book your place on Links2Leads Training Course today

What You Will Need to Bring with You

  • A fully charged laptop (ideally) or an iPad or tablet. Both courses are designed to be hands-on and practical, requiring you to use LinkedIn as part of a range of interactive teaching methods.
  • A notepad and a pen, as you will probably want to make notes.

Special Access Requirements

If you, or someone who you are booking on behalf of, requires special access provisions to be made, please notify us in advance so that we can make suitable arrangements on your behalf with the venue provider.

* It is recommended that you attend the Stage 1 LinkedIn training course before moving on to Stage 2. This is to ensure that you get the most out of the training and overall experience. A number of vital topics are covered during the Stage 1 course, forming foundational building blocks that are developed and built upon during Stage 2.

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But don’t just take our word for it, here’s what people say about us…

Laura KnightLaura KnightBusiness Development Manager at Ingo Ltd, providing innovative and cost effective Business IT Solutions

A Linked In profile, is a brilliant but time consuming necessity as far as being a professional is concerned and also for raising brand awareness. As a start-up company, we knew it was imperative to add ourselves and the company onto Linked in. She came in to the offices to learn a bit about what our company do and understand the message we are trying to portray. Rachel has a clear skill for copywriting with the added bonus of understanding the minefield, Linked In, so was able to go away and produce my SEO heavy profile within one week. Something that would have no doubt taken me months to get around to. Passing the responsibility on to Rachel was a weight off my mind and it allowed me to concentrate on laying the foundations for a successful start-up company.

Donald TurnerDonald TurnerPME TRAINING by BlueGreen Business Development

I attended a one day workshop with Rachel and enjoyed understanding the workings of LinkedIn. I have 'played' with this platform for a few years and thought I understood the value of it. After the course I felt a lot more confident in fully utilising the value of LinkedIn. Since the course I have been much more active and generated more leads. It certainly bolstered the marketing for my business. If you are thinking of using Rachel, all I can say is will not be disappointed. She is engaging, knowledgable and professional.

Debbie AtkinsDebbie AtkinsWomen in Business Networking, Personal Trainer and Nordic Walking Instructor

Rachel's transition from the legal profession to a LinkedIn Expert is seamless. I have experienced Rachel's LinkedIn training as a 121 session and within a group environment - both are excellent as is when she has given presentations at networking events. Rachel has great depth to her knowledge of LinkedIn and applies this to your business so that you gain the maximum benefit from her training.
Rachel is a great networker and I am proud that she is a member of The Reading Athena Network and is not only helping myself but so many of The Athena Network members not just in the Reading area - thank you Rachel for your support.

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