LinkedIn for Charities

Maximise your charity company page on LinkedIn – Get more charity donations using LinkedIn

These are a charity’s shop window on LinkedIn.

It is a place for your followers to gain insight not only into what a charity stands for, but what you are actively doing as well. For charities, this opens up a wealth of opportunities to share content, news and events with a wide range of potential supporters.

There are over 165,000 non-profit pages on LinkedIn so make sure your cause stands out.

At Links2leads, our team of LinkedIn experts employ a variety of techniques to achieve this and make your number of followers grow.

Would you like to secure increased funding and keep your supporters engaged? Then don’t miss out on our FREE monthly LinkedIn tips. Sign up here…

Utilise your colleagues and volunteers

Involve them in your new LinkedIn marketing plan as they will be your charity’s biggest advocate.
Encourage your team to use their personal LinkedIn profiles to build connections following meetings, conferences and networking events.

Our LinkedIn Trainers deliver bespoke workshops for your charity to show how they can extend the reach of your appeal, campaign or latest news.

Regularly post your charity news and events

Let the world know that you are looking for help in a particular area of your charity; whether it be volunteers, staff or a particular request. Lots of companies have a policy of corporate social responsibility programmes, so you may find that a company responds to your cry for help.

Network regularly to spread the word

LinkedIn helps you to connect with the gatekeepers of many organisations. Want to reach that elusive pro bono partner at a City firm or a high net worth individual?
It helps you look for individuals who have expressed an interest in volunteering. Use LinkedIn for Volunteers to find potential candidates.
Joining the right LinkedIn Groups can help to alert individuals to your charity’s work, and there are support networks readily available.

Engage regularly with your connections

Communication is not a one-way street. You need to engage regularly with your supporters and connections by commenting on their updates and discussions.

As experienced LinkedIn consultants we offer bespoke training and personal marketing plans to ensure that you really maximise the benefits of using LinkedIn.

Get in touch with us to find out how we can help your charity use LinkedIn to find new supporters and fundraisers.

But don’t just take our word for it, here’s what people say about us…

Laura KnightBusiness Development Manager at Ingo Ltd, providing innovative and cost effective Business IT Solutions

A Linked In profile, is a brilliant but time consuming necessity as far as being a professional is concerned and also for raising brand awareness. As a start-up company, we knew it was imperative to add ourselves and the company onto Linked in. She came in to the offices to learn a bit about what our company do and understand the message we are trying to portray. Rachel has a clear skill for copywriting with the added bonus of understanding the minefield, Linked In, so was able to go away and produce my SEO heavy profile within one week. Something that would have no doubt taken me months to get around to. Passing the responsibility on to Rachel was a weight off my mind and it allowed me to concentrate on laying the foundations for a successful start-up company.

Melissa PauldenMarketing Manager at SportsAble and The BNC

Choose Rachel as your LinkedIn coach and it will be the best decision you ever make! I learnt so much from her and am now a confident LinkedIn beginner! I hope to attend more courses in the future. What a well spent, valuable few hours out of the office.

Sarah FindlayEmployment Advice Coordinator

Rachel delivers regular LinkedIn training to our customers at Bracknell Forest Homes, supporting them to maximize their job search or to market their business using LinkedIn. I thoroughly enjoy working with Rachel, she captures our customers attention and keeps them engaged throughout the sessions. The information and recommendations delivered are relevant to a variety of knowledge and understanding of LinkedIn, proving extremely useful to our customer base. No training session is the same as Rachel is fantastic at identifying the needs of the customers in each session. I have also attended a session which I found beneficial even after using LinkedIn for nearly ten years. It's surprising what even LinkedIn pro's can learn from Rachel. After applying some small changes to my profile that I learnt from Rachel my views increased by 162% in 48 hours and my connections have rapidly grown with useful links, which within my role of business development and networking is crucial!