LinkedIn for Charities

Maximise your charity company page on LinkedIn – Get more charity donations using LinkedIn

These are a charity’s shop window on LinkedIn.

It is a place for your followers to gain insight not only into what a charity stands for, but what you are actively doing as well. For charities, this opens up a wealth of opportunities to share content, news and events with a wide range of potential supporters.

There are over 165,000 non-profit pages on LinkedIn so make sure your cause stands out.

At Links2leads, our team of LinkedIn experts employ a variety of techniques to achieve this and make your number of followers grow.

Would you like to secure increased funding and keep your supporters engaged? Then don’t miss out on our FREE monthly LinkedIn tips. Sign up here…

Utilise your colleagues and volunteers

Involve them in your new LinkedIn marketing plan as they will be your charity’s biggest advocate.
Encourage your team to use their personal LinkedIn profiles to build connections following meetings, conferences and networking events.

Our LinkedIn Trainers deliver bespoke workshops for your charity to show how they can extend the reach of your appeal, campaign or latest news.

Regularly post your charity news and events

Let the world know that you are looking for help in a particular area of your charity; whether it be volunteers, staff or a particular request. Lots of companies have a policy of corporate social responsibility programmes, so you may find that a company responds to your cry for help.

Network regularly to spread the word

LinkedIn helps you to connect with the gatekeepers of many organisations. Want to reach that elusive pro bono partner at a City firm or a high net worth individual?
It helps you look for individuals who have expressed an interest in volunteering. Use LinkedIn for Volunteers to find potential candidates.
Joining the right LinkedIn Groups can help to alert individuals to your charity’s work, and there are support networks readily available.

Engage regularly with your connections

Communication is not a one-way street. You need to engage regularly with your supporters and connections by commenting on their updates and discussions.

As experienced LinkedIn consultants we offer bespoke training and personal marketing plans to ensure that you really maximise the benefits of using LinkedIn.

Get in touch with us to find out how we can help your charity use LinkedIn to find new supporters and fundraisers.

But don’t just take our word for it, here’s what people say about us…

Nina Panesar-WoodsMortgage & Protection Specialist, Personally Tailoring Financial Packages to fit your Residential & Commercial Need

Rachel has helped me with one of those jobs I have put off. She has helped me to organise my LinkedIn profile and given me extra training on using the site for its full potential and to add quality to my business. She is helpful, friendly and extremely knowledgeable.

Claire MitchellThe Girls Mean Business and The Six Figure Coach

I'll admit I had a lukewarm relationship with LinkedIn for a long time. As a small business owner and marketing coach I couldn't really see what LinkedIn could do for me and I didn't really see where I fit. That all changed when I worked with Rachel, through her fantastic online training. Rachel showed me how to use LinkedIn as part of my marketing in a way that felt right for me. She helped me develop a LinkedIn strategy and made it all feel very easy and doable. Her training was full of very practical and easy-to-implement tips that gave me both quick wins and longer term impact. I now recommend Rachel to anyone wondering whether LinkedIn can help them grow their business. (spoiler:it can).

Stevette PottsHighly Experienced Project Director specializing in office fit out and refurbishment in London and The South

I attended a Links2Leads course run by Rachel in Farnborough. It was a really interesting and enjoyable course and really helped me learn how to use LinkedIn more effectively. As a result of the training I have re-connected with a number of contacts on LinkedIn, started writing blogs and am quoting on new work as a direct result. I would highly recommend the course to anyone wanting to use LinkedIn as an effective marketing and networking tool.