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LinkedIn tips for jobseekers

by Posted in Business, Legal Business Development, Legal Marketing, LinkedIn, Marketing, Social Media, tips Tagged , , ,

When used effectively, LinkedIn is an incredibly strong tool for jobseekers. The leading professional networking site allows those looking for a new challenge to showcase their strengths and achievements and target their ideal organisations and positions.

Recruiters and HR managers routinely trawl social media sites looking for new talent, so it pays to make sure your profile is as strong as possible and designed to attract the attention of people in the right sector. Once your LinkedIn page has been perfected you can also use the platform to search for positions.

1.     Headline and photo

These are the first things a potential employer will see when they look at your profile. Your headline, which appears below your name, should clearly state your position and include keywords relating to your niche, for example, Head of IT or Chief Operations Officer. You can add a few words of explanation if your job is less well known or if you feel it adds to the headline. Your photo should be clear and professional and in a similar style to that of others in your industry.

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Taking advantage of the new LinkedIn polls feature

by Posted in Business, Legal Marketing, LinkedIn, Marketing, Social Media Tagged , , , , ,

LinkedIn is rolling out what it refers to as a new ‘lightweight’ poll feature. The platform states that it takes only 30 seconds to put a poll together, making it a quick and easy way to engage with other users on both LinkedIn and Twitter, where it can also be shared.

How it works

Once the feature has been rolled out, users can find a ‘Create a Poll’ option within the post composer.

Once the question has been formulated, up to four possible responses can be added.

The post can run for a choice of one day, three days, one week or two weeks.

There is also a choice of who to share the poll with. You can select either your own LinkedIn network, the members of a group that you are in, event attendees or simply open it to the whole of LinkedIn and Twitter. The default setting is ‘Anyone’, and once visibility has been set and the poll published, it cannot be changed.

A post can be created to accompany the poll, with hashtags to help people find it.

The results are visible only to you and if the poll is created by a LinkedIn page, by the other page admins. You will be able to see the aggregate results in a percentage format as well as to who voted and how they voted. Respondents will not be able to see how other people voted.

Respondents to the poll will also be able to add comments and reactions, should they wish to do so.

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