LinkedIn tips for jobseekers

When used effectively, LinkedIn is an incredibly strong tool for jobseekers. The leading professional networking site allows those looking for a new challenge to showcase their strengths and achievements and target their ideal organisations and positions.

Recruiters and HR managers routinely trawl social media sites looking for new talent, so it pays to make sure your profile is as strong as possible and designed to attract the attention of people in the right sector. Once your LinkedIn page has been perfected you can also use the platform to search for positions.

1.     Headline and photo

These are the first things a potential employer will see when they look at your profile. Your headline, which appears below your name, should clearly state your position and include keywords relating to your niche, for example, Head of IT or Chief Operations Officer. You can add a few words of explanation if your job is less well known or if you feel it adds to the headline. Your photo should be clear and professional and in a similar style to that of others in your industry.

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LinkedIn Stories is now live in the UK

UK users of LinkedIn now have the chance to create Stories to share with their connections. The new feature has gone live, offering the chance to communicate via a short video message.

This has long been a feature of other platforms. By introducing it, LinkedIn hopes to give professionals every possible format and feedback opportunity.

Pete Davies, Head of Content Products at LinkedIn, says: ‘We’ve learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, “and by the way… I noticed you know Linda, could you introduce me?”’

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Using the power of LinkedIn events during the COVID-19 lockdown

With the majority of people adjusting to a new remote way of working during the COVID-19 restrictions, LinkedIn’s Events feature is a timely reintroduction.

The option to create and promote online events was first tried several years ago and ultimately withdrawn, however in 2019 LinkedIn brought the option back, saying that it ‘helps grow active, professional communities by building authentic face-to-face relationships.’

Uses of LinkedIn Events

The Events feature can be used to arrange workshops or training, interviews or for product demos as well as business meetings and informal meetups, in-person or online.

It combines LinkedIn’s unparalleled online professional network with the power of a face-to-face meeting. The platform’s official blog states that their data has revealed people are twice as likely to accept a connection request if they have attended a meeting with the other person.

The ‘Events’ link is found in the left-hand sidebar of your LinkedIn home page, just under ‘Groups’. You can create an Event page, including a logo, image, description and details of the event, time zone and a link to any website page for the event.

As well as arranging business meetings, take advantage of any spare time you might have during the lockdown period to get together with others in your industry. Talking to those in the same business can energise you and encourage goal-setting and marketing ideas for the future. It also gives you the opportunity to keep abreast of current developments and see the challenges that others are facing and how they are dealing with them.

What can LinkedIn Events do?

Arranging a meeting through LinkedIn Events allows you to invite those within your connections, or to open the event to everyone, in which case you can share the event with your network. You can also post details of the event in any relevant group to which you belong.

Those receiving an open invitation can forward it to their connections and they will also be to see who else is planning to attend, giving them the option to connect with each other before the event and arrange to have a chat during it.

Filters can be used when searching for appropriate people to invite and after the event has been arranged, notifications and updates can be added.

LinkedIn analytics will track the performance of your posts and management of your event can be controlled from your smartphone.

While the features aren’t extensive at the moment, over time expect to see more options added, such as ticketing and the ability to promote events beyond your own network.

In summary

LinkedIn Events is in direct competition with Facebook Events. While Facebook is a much larger platform, the advantage of LinkedIn is that it is entirely professional and has a higher organic reach than Facebook.

Keeping events within LinkedIn allows you to target your ideal audience and build your reputation and network. In the current climate, it is an ideal way to stay active within your industry and have the face-to-face conversations that will connect you more securely and memorably with people who are important to you and your business.

Links2Leads offers tailored and flexible one-to-one online LinkedIn coaching through to help you make the most of your LinkedIn membership. Those who have gone through coaching with Rachel Tombs confirm that her targeted approach has helped them achieve their business goals. Find out more here, speak to Rachel on 0118 380 5980 or fill out our Contact Form.