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Does your number of LinkedIn recommendations really matter?

Is LinkedIn a popularity contest? As human beings, word of mouth has always been the most effective form of advertising. We trust other people’s opinion more than we trust companies or organisations themselves.  Just like testimonials on your website, LinkedIn recommendations are an important way of showing other people that you can do what you say you do on your Profile. Read More

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Follow Microsoft’s Lead by Investing in the new look LinkedIn Blogging Platform

Nearly three million LinkedIn members have published long-form articles on LinkedIn Pulse and now at long last, LinkedIn have rolled out a new publishing experience which they state will make it even easier for us to reach out and engage with our audience on LinkedIn. One of their company goals when they purchased the Pulse newsreader app in 2013 was to boost its digital publishing and become the “definitive professional publishing platform”.

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LinkedIn groups: Run them like a pro

This guest blog has been written by Fi Shailes.  Fi works as a Digital Media Manager in the financial services sector, with previous experience in local authority / not-for-profit organisations. She also freelances on a part-time basis.

I’ve written this blog for Digital Drum to give some focus to the role of group owners (and because it might be cathartic for me to be honest).

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