Is LinkedIn a popularity contest? As human beings, word of mouth has always been the most effective form of advertising. We trust other people’s opinion more than we trust companies or organisations themselves. Just like testimonials on your website, LinkedIn recommendations are an important way of showing other people that you can do what you say you do on your Profile. Read More
This is a common scenario for me whilst out networking: a new business acquaintance will ask me what I do. I tell them that I am a ‘business connector – I save people time and money by finding them the right businesses to connect with, either as potential clients or strategic alliances for their business’. I then usually get asked how I do this and I explain that one of the tools I use for Social Selling is LinkedIn.