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LinkedIn Stories is now live in the UK

UK users of LinkedIn now have the chance to create Stories to share with their connections. The new feature has gone live, offering the chance to communicate via a short video message.

This has long been a feature of other platforms. By introducing it, LinkedIn hopes to give professionals every possible format and feedback opportunity.

Pete Davies, Head of Content Products at LinkedIn, says: ‘We’ve learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, “and by the way… I noticed you know Linda, could you introduce me?”’

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Taking advantage of the new LinkedIn polls feature

LinkedIn is rolling out what it refers to as a new ‘lightweight’ poll feature. The platform states that it takes only 30 seconds to put a poll together, making it a quick and easy way to engage with other users on both LinkedIn and Twitter, where it can also be shared.

How it works

Once the feature has been rolled out, users can find a ‘Create a Poll’ option within the post composer.

Once the question has been formulated, up to four possible responses can be added.

The post can run for a choice of one day, three days, one week or two weeks.

There is also a choice of who to share the poll with. You can select either your own LinkedIn network, the members of a group that you are in, event attendees or simply open it to the whole of LinkedIn and Twitter. The default setting is ‘Anyone’, and once visibility has been set and the poll published, it cannot be changed.

A post can be created to accompany the poll, with hashtags to help people find it.

The results are visible only to you and if the poll is created by a LinkedIn page, by the other page admins. You will be able to see the aggregate results in a percentage format as well as to who voted and how they voted. Respondents will not be able to see how other people voted.

Respondents to the poll will also be able to add comments and reactions, should they wish to do so.

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