The difference lies in the detail. For example:
- There’s little point in having a wonderfully written profile if nobody finds it. At this very moment, other members are searching LinkedIn for a specific service or product that they are in need of. Will they find you? By keyword optimising your profile, I can ensure that your profile is picked up by LinkedIn’s search engine and in turn by the people who matter.
- Your profile should market you as an industry expert and as someone who can offer a ‘solution’ to the reader through your unique product, service or expertise. When communicated in the right way, a professionally written profile will work hard on your behalf, enticing readers to connect with you.