• The etiquette, best practices and insider secrets of LinkedIn.
  • Who you should connect with, how to effectively personalise each connection request, how to respond to a connection request from a stranger and how to build the best rapport and relationship with your connections.
  • What to be aware of when using LinkedIn’s mobile app – don’t just hit that ‘connect’ button!
  • The vital differences between a ‘like,’ ‘comment’ or ‘share’.
  • “What goes around, comes around”– the power of endorsements and recommendations.
  • Getting the balance right between self-promotion and promoting others.
  • Utilising all available advertising space by creating your own LinkedIn banner.
  • The benefits of a Premium LinkedIn account and InMail (time permitting).
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