A lot of people associate social media with teenagers sending selfies on their mobiles or people posting photos of their breakfast/ puppy/ child’s first day at school. But social media is much, much more than that, and LinkedIn is the world’s most effective commercial social network that professionals can use to create awareness and generate business opportunities.

Social media is about connecting with people who have needs, interests or work that is common with your own. Having a branded profile on LinkedIn increases your firm’s visibility online and allows your firm to engage and build relationships with prospective clients and referrers.

LinkedIn is undoubtedly the most important online tool you can use to build your network. It is an essential no matter what type of firm you have or who your clients are. The team at Links2Leads can help you create achievable LinkedIn strategies to promote your business and generate leads.

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