Yes, you do. One third of the world’s professionals are currently using LinkedIn. It’s the number one channel for distributing business-led content and it’s proven to be 277% more effective than Facebook and Twitter for B2B lead generation.

Half of LinkedIn’s 400 million members say they are more likely to buy from a person or company they have engaged with on LinkedIn. Consider too that if you apply for a new job in the future, a recruiter or potential employer is almost guaranteed to look at your LinkedIn profile as part of the recruitment process.

Can you truly afford not to be on LinkedIn?

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