There have been quite a few changes to LinkedIn over the last month or so and I thought I’d help bring you up to speed again.
Is LinkedIn a popularity contest? As human beings, word of mouth has always been the most effective form of advertising. We trust other people’s opinion more than we trust companies or organisations themselves. Just like testimonials on your website, LinkedIn recommendations are an important way of showing other people that you can do what you say you do on your Profile. Read More
Just two years ago, I left the comfort of my career as a Solicitor to set up my own business, Links2Leads, as a LinkedIn Profile Writer & LinkedIn Coach. It was a huge step for me and never would I have dreamed that I would become a Finalist as “Networker of the Year” for the Venus Awards in the Thames Valley.
When, in a historic ruling in 1986, the Law Society of England and Wales first permitted lawyers to advertise, no-one could have predicted the advent of social media and its impact on our lives. Today it barely seems imaginable that once there was a world without Facebook – and how would Donald Trump communicate without Twitter?
Love it or hate it, the new LinkedIn interface is here to stay. If you use the LinkedIn app on your mobile, you will notice that the new look is very similar to that layout. It is very simple and intuitive. For example, did you know that your Profile photograph will now be in a circle, not a square!
Guest blog from Sam Sutton-Reid. Sam attended one of my LinkedIn Training courses in 2016, so I am pleased to read he’s putting the training into practice. Over to you Sam:
I must have been around ten years old when I started watching that cult American TV series, L.A. Law. The New York Times described it as: “television’s most serious attempt to date to portray American law and the people who practice it… L.A. Law, perhaps more than any other force, has come to shape public perceptions about lawyers and the legal system”.
Absolutely! Worldwide, Facebook now has 1.79 billion active users every month, who check their feeds on an extremely regular basis. Facebook for business works better for some areas of law than others, particularly when it involves marketing to consumers. Without a doubt, when it comes to social media for lawyers, you require a carefully thought out strategy. You need to identify your target audience and your goals.
Here are my top 4 reasons for not just registering on LinkedIn, but using it effectively in order to grow your network, brand, client base, lead bank and profitability.