What to expect from the course

  • Blogging: You’ll be asked to prepare and bring along a draft blog of your own. We’ll discuss the essential rules of effective LinkedIn blogging and the key elements of a successful LinkedIn blog post.  You’ll then get a chance to put what you’ve learnt into practice, attach those all-important ‘tags’ and publish your most compelling blog to date.
  • How to find the right groups to join, how to target your content within a particular group and how to create your own group on LinkedIn.
  • Your Social Selling plan of action: how to turn a connection into a client.
  • The role of a LinkedIn company page.

What you will learn

By the end of this 3 hour course, you’ll have learnt how to generate new leads for your business and you’ll appreciate why LinkedIn has to be a central feature of your marketing strategy.