A professional LinkedIn profile is essential if you want to be found for the services or products that you have to offer prospective clients. But LinkedIn isn’t just about being ‘found’. To connect with prospective clients you need to know how to use LinkedIn properly. For example, are you:
- confident using the Advanced Search functions on LinkedIn to find connections within your target market?
- able to blog effectively and understand exactly what you should be saying?
- confident about LinkedIn’s etiquette rules?
- aware of how to utilise the many LinkedIn groups to establish yourself as a thought leader in your field?
If not, then it would be wise to attend both the Stage 1 and Stage 2 LinkedIn training courses; or if you’d like to take advantage of some 1-to-1 training then why not consider Bespoke LinkedIn Coaching?
Have you ever Googled yourself? If you have, you’ll know that your LinkedIn profile is probably listed at the very top of the search results.
And if you’ve Googled yourself, then you can be sure that recruiters and future employers will certainly do so. It’s a fact that 85% of hiring managers will look at an applicant’s LinkedIn profile during the recruitment process and 98% of recruiters will use LinkedIn to find suitable candidates to fill their list of vacancies. When recruiters or potential employers look at your profile, what impression do you want to leave them with?
A professionally drafted, keyword-optimised profile is a vital and worthwhile investment for success.
You’ve probably spent a great deal of time filling out your profile and given thought to exactly how you’d like to represent yourself. You may also be building up a good list of connections and actually doing a lot of things well. However, the difference between your current profile and one that has been drafted by a LinkedIn expert is going to lie in the detail. For example, do you:
- know how to keyword-optimise your Headline, Summary and Current Experience sections?
- appear at the top of search results for your skill set?
- know how to use the Advanced Search tool to seek out potential connections?
- have a Summary and Current Experience section drafted in such a way that a reader feels compelled to connect with you?
- belong to the right groups?
- have your skills listed in the correct order?
These are just a few of the things that a professionally drafted profile will address. However much time you have already put into creating a profile, it can be taken to the next level with the help of an expert.
Yes, you do. One third of the world’s professionals are currently using LinkedIn. It’s the number one channel for distributing business-led content and it’s proven to be 277% more effective than Facebook and Twitter for B2B lead generation.
Half of LinkedIn’s 400 million members say they are more likely to buy from a person or company they have engaged with on LinkedIn. Consider too that if you apply for a new job in the future, a recruiter or potential employer is almost guaranteed to look at your LinkedIn profile as part of the recruitment process.
Can you truly afford not to be on LinkedIn?