I work in the legal, financial or other professional services sector. How can LinkedIn benefit me?

Rachel Tombs worked as a practising Solicitor for more than 15 years, using LinkedIn not only to build a network of strategic alliances but also to attract new clients and to establish herself as a thought leader across various practice areas.

Marketing a professional services firm increasingly demands that you think outside of the box, working harder to reach clients who would previously have chosen your services without a second thought. Price comparison websites have entered the market, competitors have started opening up satellite offices across the country to capitalise on client demand in certain areas, regulation has increased and clients are becoming more and more swayed by social media when deciding which company’s services they should use.

As the vast majority of your prospective clients will be on LinkedIn, you should be there too. Your presence should not be passive: LinkedIn should form part of your daily routine of engaging with existing and potential clients, informing your connections about matters that interest them and establishing yourself in advance as the expert they should call when they need a service in the future. By doing this, you’ll be investing in a marketing strategy that puts you ahead of your competition in the most time and cost effective way possible.

I work for a charity. Is LinkedIn a valuable tool for the third sector?

Unlike some other social media platforms, LinkedIn gives you the opportunity to engage with your supporters and beneficiaries in a professional, cost-effective and relevant setting. By being able to keep supporters updated with your events and news, you can remain in the forefront of their minds and encourage their on-going engagement.

LinkedIn allows you to keep in touch with potential volunteers, seek out future Trustees or staff with specific skill sets, and ensures you can be found by corporations who are looking for charities to support from one year to the next.

LinkedIn can provide you with a voice on the world’s largest professional networking platform. Don’t miss out: ensure your charity is represented.

I work for a large company. Can you offer a group training session for our employees?

In this case, it’s likely that you’ll want the course’s content to be focused solely on your organisation and to highlight how your employees can use LinkedIn to develop specific areas of your business and your corporate profile. Therefore, a private and bespoke LinkedIn course would be the best option.

It may be most convenient for the course to take place at your business premises, or you may prefer for your employees to travel to a separate location. Either way, this can be worked around you.

What’s the difference between Bespoke LinkedIn Coaching and the Stage 1 and Stage 2 LinkedIn training courses?

  • Bespoke LinkedIn Coaching takes place in a private, 1-to-1 setting. But if it’s not geographically possible to meet face-to-face, it can take place by Skype or over the phone. The coaching is personalised to you and/or your business, and tailored uniquely around your future plans, goals and marketing vision. The subjects covered are chosen by you, based on what’s of value to you, your clients, and your market or sector.

    Whatever your goal is in relation to LinkedIn; whether it’s to increase leads, establish yourself as an expert thought leader in your field, increase your conversion rate, or to see a specific increase in revenue, we can plan for it together as part of the Bespoke LinkedIn Coaching service.

  • Both the Stage 1 and Stage 2 LinkedIn training courses take place in a group setting. The size of the group is kept as intimate as possible with no more than ten delegates per workshop. However, the courses do not offer 1-to-1 coaching. Attendees will come from a variety of industry backgrounds and will represent a number of different sectors. The courses take place at set locations so are best suited to those attendees who can travel a reasonable distance. The courses are designed to be taken sequentially, with vital foundation information being taught during the Stage 1 course and built upon during Stage 2.

    Both courses require hands-on interaction and participation from you and although it’s not possible to tailor the entire course to your specific business or industry, being part of a group in which you can interact with fellow attendees means the courses are informative, valuable and enjoyable.