When it comes to LinkedIn, things are always changing and 2019 is no different. Despite being a consistently popular social media platform for businesses to use, LinkedIn is always evolving and this leads to new trends. Read More
Make every part of your LinkedIn profile work for you – don’t let your banner space go to waste!
At the top of your LinkedIn profile you may see an image of geometric shapes set against a blue background – this is the default banner image used by LinkedIn. Read More
LinkedIn Provides the Perfect Alternative to Email Marketing since GDPR
When the General Data Protection Regulation (GDPR) was introduced in May 2018, it was a game changer and it is now controlling and governing the way in which personal data is handled. Read More
How to give a LinkedIn recommendation: A step-by-step guide
Giving recommendations on LinkedIn is an excellent way of saying thank you to people you have worked with as colleagues, clients or suppliers. It is also a highly effective means of building your own network and can assist others by passing on your recommendations. Read More
5 key steps to marketing your law firm for 2018
The start of a new year is an important time for reflecting and forward planning. Have you taken the time to consider what your firm achieved this year and how you will deliver your financial objectives in 2018? Marketing is a vital tool for any practice which needs to be properly planned and executed. Read More
Could your LinkedIn connection become the next client for your law firm?
By April 2017, LinkedIn had reached half a billion members in 200 countries. That’s a huge universe of people based on just one website. Some will be using LinkedIn for job hunting – others for client prospecting. Whatever their reason for being there, their presence provides a great opportunity to raise awareness of your law firm. Your LinkedIn connection may indeed become your next client. But how?
How to make 2018 your most effective year yet on LinkedIn
If you are looking to grow your business over the next 12 months, LinkedIn could be the key. LinkedIn continues to grow its status as one of the world’s most effective social networks for working professionals. But like any marketing tool, it needs to be used wisely. Read More
LinkedIn – isn’t it just for jobseekers?
I’m regularly asked this question and although people’s perceptions of LinkedIn have changed over the past few years, some people still view LinkedIn as a social media platform with one aim- to help individuals secure their next career move. Read More
LinkedIn Updates – Are You Using the New Features?
There have been quite a few changes to LinkedIn over the last month or so and I thought I’d help bring you up to speed again.
Does your number of LinkedIn recommendations really matter?
Is LinkedIn a popularity contest? As human beings, word of mouth has always been the most effective form of advertising. We trust other people’s opinion more than we trust companies or organisations themselves. Just like testimonials on your website, LinkedIn recommendations are an important way of showing other people that you can do what you say you do on your Profile. Read More